Chief Strategy Officer, C-Suite Advisor, Thought Leader
Chip Walker is a brand, business and cultural strategist who has spent his career at some of Madison Avenue’s legendary agencies. He has led the strategy function at a creative agency (BBDO), a marketing services agency (Wunderman) and at a digital/social agency (StrawberryFrog), giving him a truly multi-disciplinary perspective. He’s also lead strategy across the WPP companies (ad, media, digital, multi-cultural, etc.) for some of its largest clients including AT&T and Bank of America. Chip most recently served as CSO at Y&R’s brand consultancy, BAV Consulting, and EVP of Brand Planning for Y&R New York.
As a writer and speaker, Chip creates strategic content on a wide range of cultural and business topics – ranging from global consumers to Millennials to sustainability. Some recent examples:
- “Bonfire of the Brands: Will Your Brand Survive It?” – the future of brand leadership (Cannes Lions 2015)
- “Secrets and Lies: The Hidden World of the New Consumer” – how the future will change as we learn to braille the consumer unconscious (ARF, 2015)
- “The Wearable Future” – how the future will change as wearable tech goes mainstream (CES 2014.)
Chip has been keynote speaker for organizations ranging from the Institute for International Research to The Conference Board, as well as large corporate meetings such as Nike and Pepsico. An avid runner and Alexander Technique practitioner, Chip would like to be a pet owner but can't commit (is this why he is single?) He lives in Manhattan’s Union Square neighborhood.